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W Club

A private hair salon and barber · Etu-Töölö, Helsinki

A private hair club. Etu-Töölö, Helsinki.

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By appointment · Etu-Töölö, Helsinki

An empty leather chair against a white plaster wall, morning light falling across it.
01

Services

Cutting and colour, for men and women — a hair salon and barber under one roof.

By appointment, one guest at a time, in Etu-Töölö.

A stylist's hands cutting a section of hair with shears, side light.
02

Work

A modern men's cut from behind, textured top and a clean neckline.
Long hand-painted balayage graduating from a deep root to bright ends.
A short salt-and-pepper men's cut from behind, clean outline.
Long glossy dark colour, photographed from directly behind.
A classic men's cut from behind, clean taper and neckline.
A short copper tone from behind, warm colour through the nape.

Published with client permission. Photography: VALOKUVAAJA

A stylist's hands lifting a clean section of hair with a comb.
03

Colour

Colour and cut in one appointment

Colour is mixed by hand, to your skin and scalp. Time and price are estimated at the consultation.

04

The visit

01

Consultation

Condition, history and everyday routine are gone through before anything is done. The consultation can happen here, or by phone or video. A cut, or straightforward colour, can be booked directly — the run-through then happens at the start of the appointment.

02

Time and price

The duration and the final price are agreed and said out loud before work begins. Nothing gets added halfway through without being discussed.

03

The work

The time is reserved for you alone, start to finish.

04

Finish

The result is finished the way you will wear it yourself, and you leave with guidance for looking after it at home. After a major change a follow-up is arranged if needed.

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05

Prices

Prices

Consultation

Consultation 30 min 45 Condition, colour history and where you want to get to. The exact price and the time estimate are agreed here. Credited in full against your first appointment within three months. Book → Consultation by phone or video 15 min no charge The same conversation remotely, if coming into town twice does not work. Book →

Colour

Highlights and balayage 3–4.5 h 420 — 560 Hand-painted lightening, a weighed formula and toning. Duration and price follow length, density and where the hair is starting from. Book → Colour and cut, same appointment 3–4 h 375 — 475 Full colour, cut and finish in one booking. Book → Full colour 2–3 h 280 — 380 Colour through the whole head, a weighed formula and a finish. Grey coverage included. Book → Toning 60–90 min 160 — 220 Tone and shine brought back without lightening again. Logged on the same card. Book → Colour correction by consultation 140 / h Correcting or removing a previous colour. The time is estimated at the consultation, three hours minimum. Book →

Cutting

Cut and finish 75 min 150 Measured to the scalp, dried twice: once into shape, once the way you would do it. Book → Cut, short hair 45 min 110 Outline and upkeep of the shape. Book → Cut added to a colour 45 min 95 In the same appointment as the colour. Book →

Treatment

Bond treatment 20–40 min 60 — 90 During the appointment. The need is assessed, it is not sold automatically. Book → Follow-up check 15 min included Within two weeks of a major colour change. Tone checked and fine-tuned if needed. Book →

Prices include VAT at 25.5 %. Length, density, colour history and the time the work takes all affect the price. The exact price is agreed at the consultation, before any work begins. A complete price list is available on request.

[Portrait — commissioned shoot pending]

06

Joni

Joni Willberg

Joni Willberg works alone, by appointment, in Etu-Töölö. W Club is his club.

A good cut doesn't ask for attention. It just sits right.— Joni Willberg
07

The room

A one-chair studio with a full-length mirror and a long wedge of window light on the floor.

Etu-Töölö

A one-chair club room in Etu-Töölö, in daylight. The door is locked between visits — no radio in the background, no next guest waiting at the door.

Address

  • Dagmarinkatu 14
  • 00100 Helsinki
  • Etu-Töölö
  • Entrance: to be confirmed

Open in maps · Apple

+358 XX XXX XXXX

Getting here

  • Tram lines and the nearest stop to be confirmed at hsl.fi.
  • Nearest parking garage to be confirmed.

Hours

  • By appointment
  • Mon–Fri 10:00–19:00
  • Sat by arrangement
  • Evening and Saturday availability to be confirmed.
08

Practical

Before your visit

  • Come with your hair the way it normally is. No need to wash it.
  • Bring pictures of what you like and what you do not.
  • If there is box colour or any previous treatment in your hair, say so when you book. It affects the time and the price.

Terms and payment

  • Cancel at least 48 hours in advance. The time is reserved for you alone, and it cannot be offered to anyone else at shorter notice. Appointments cancelled later or not used are charged at 50 % of the service price.
  • Sudden illness is a different matter. Let me know and we will sort it out. There is no charge.
  • If the result does not match what was agreed, it is corrected within two weeks at no charge.
  • Payment: card, MobilePay, Apple Pay and Google Pay. Epassi, Smartum and Edenred are not valid for hair services.
  • Gift cards are euro-denominated and valid for 12 months from purchase.
  • Prices include VAT at 25.5 %.
Full cancellation terms Privacy policy

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W Club is open by appointment only.

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