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W — a private hair club, Etu-Töölö, Helsinki

A private hair club. Etu-Töölö, Helsinki.

By appointment · Etu-Töölö, Helsinki

Joni Willberg in the studio (placeholder)
01

Work

A textured men's cut from behind, warm light against a dark background.
A short salt-and-pepper cut from behind, warm light.
Long glossy espresso-brown hair from behind, dark background.
A classic men's cut from behind, clean outline, dark background.
A short copper cut from behind, glowing colour against a dark background.

Published with client permission. Photography: VALOKUVAAJA

02

Prices

Consultation

Highlights & multi-tone

Pre-lightening & cleanse

Olaplex & Simplex treatments

Wash & blow-dry

Special work

The size is chosen by hair length and density. Not sure? Book the free consultation — the size is always confirmed in person, and the price is agreed out loud before any work. Prices include VAT at 25.5 %. Duration and size are confirmed in person before work begins.

A stylist's hands and shears in warm light against a dark background.
03

Joni

Hair should look expensive — never done.

More than twenty years behind the chair have taught me that a good result comes from understanding hair — its quality, its growth directions, its natural movement. I never work from ready-made models: every cut and colour is designed around your hair and your life, for men and women.

Rush shows in the result. So does care.— Joni Willberg
20+years behind the chair
1client at a time
2024W Club founded
04

Practical

A one-chair studio with a full-length mirror and a long wedge of window light on the floor.

Address

  • Dagmarinkatu 14
  • 00100 Helsinki · Etu-Töölö
  • Entrance: to be confirmed

Open in maps

Hours

  • By appointment
  • Mon–Fri 10:00–19:00
  • Sat by arrangement

Book

W is open by appointment only.

Book an appointment
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