W — a private hair club, Etu-Töölö, Helsinki
A private hair club. Etu-Töölö, Helsinki.
By appointment · Etu-Töölö, Helsinki

01
Work





Published with client permission. Photography: VALOKUVAAJA
02
Prices
- The consultation is free (15 min)
- The price is agreed out loud before any work
- Corrections free within two weeks
Consultation
Olaplex & Simplex treatments
Special work
The size is chosen by hair length and density. Not sure? Book the free consultation — the size is always confirmed in person, and the price is agreed out loud before any work. Prices include VAT at 25.5 %. Duration and size are confirmed in person before work begins.

03
Joni
Hair should look expensive — never done.
More than twenty years behind the chair have taught me that a good result comes from understanding hair — its quality, its growth directions, its natural movement. I never work from ready-made models: every cut and colour is designed around your hair and your life, for men and women.
Rush shows in the result. So does care.— Joni Willberg
20+years behind the chair
1client at a time
2024W Club founded
04
Practical

Hours
- By appointment
- Mon–Fri 10:00–19:00
- Sat by arrangement
- Cancel at least 48 hours ahead — sudden illness is a different matter.
- Come with your hair the way it normally is, no need to wash it.
- Card, MobilePay, Apple Pay and Google Pay. Gift cards are euro-denominated.